Meet the Diamond Lady
Sheetal Gupta, 'the Diamond Lady', is a World Expert on diamonds, precious gemstones, and fine jewelry. Born and raised in Vancouver, Sheetal is the young, dynamic and innovative president and owner of Maharani Jewels, with a vision to infuse the fine jewelry industry with transparency, education and generous values.
Dazzled by diamonds at a young age, Sheetal dedicated herself early on to becoming a leading industry expert. Armed with an International Economics Degree (UBC) and after graduating from the renowned Gemological Institute of America (GIA) as a Gemologist and Accredited Jewelry Professional, Sheetal held a number of different high-level industry positions. She managed two luxury jewelry houses in Vancouver before managing the entire trading and manufacturing division of New York's diamond district for an international diamond manufacturing and trading company. This was an extremely rare role for a young woman in a traditionally male-dominated industry, earning her the title of 'the Diamond Lady'.
Even as a very young woman, Sheetal never let the industry intimidate her, working side-by-side with the (typically old-school male) dealers, successfully securing powerful connections and associations with the world’s top-most diamond sight-holders, manufacturers, and diamond cutters. Her ability to judge quality and value in diamonds allowed her to work with pieces that were incredibly rare and treasured, such as coloured pink, green, blue, and yellow diamonds or colourless and flawless white diamonds -- each one frequently valued in the millions of dollars (USD).
While Sheetal amassed encyclopedias of technical knowledge and developed a sharp eye for value, exquisite craftsmanship and design, she also saw the tarnish on the industry that was created by a lack of transparency and some companies taking advantage of peoples' lack of knowledge during typically-emotional purchases.
While Sheetal has an astute appreciation for what we call "the finer things", she was raised to know what is truly important: truth, love, empowerment, and humanity. These values are synonymous with Sheetal and they became the guiding principles of her Vancouver-born jewelry business, Maharani Jewels. Starting out, Maharani served clients in a one-to-one by-appointment studio where clients have access to the world's most exclusive gemstones and jewelry designs, Sheetal's one-of-a-kind Maharani collection, as well as couture custom design. With the launch of Maharani's online store, these services and Sheetals' expertise are available world-wide. Even custom design is available with the help of technology through virtual personalized consultation.
At her private studio boutique and in doing business through her online store, Sheetal remains true to her values, providing education not only to her clients but to consumers in general. Through enlightening consumers and lifting the curtain, she can have an impact on an industry (and many lives), not just her clients.
But her vision reaches far further...
As Sheetal has realized each level of her own success, she has laid a foundation to pay it forward. Her most recent passion project combines her profession with her passion for empowerment through education -- The Unity Bracelet. Each bracelet sold will send 6 children in rural India to school for one year. It is Sheetal's goal to sell 1700 stunning diamond Unity Bracelets ($249 each) and therefore educate 10,000 children by the end of 2018. (Learn more)
Sheetal remains an industry leader by continually attending international jewelry conventions and exhibitions and is able to provide unparalleled value to her clients by taking part in renowned auctions such as Sotheby's and Christies along side powerful industry Gurus. With a minimum of a dozen of such shows on her calendar every year, she remains incredibly current with all the jewelry trends, styles, as well as technological advances in jewelry-making processes and techniques. She is always searching for unique and one-of-a-kind jewelry items that are unseen in the Canadian markets to add to the Maharani collection.
In all of her endeavors, Sheetal seeks humility and remains warm and approachable. The highlights of her daily business are the meaningful interactions she has with clients and associates. Sheetal is 'the Diamond Lady' who's earned the trust of many and she looks forward to earning the trust of many more.
Be sure to check out The Diamond Lady Blog for educational tips on getting the best value for your dollar when investing in fine jewelry.