Custom Jeweller vs Retail Store

Mark:  Hi, it’s Mark from Top Local Lead Generation.  We’re here with Sheetal Gupta of Maharani Jewels in Vancouver; custom jewelry.  How’re you doing today Sheetal?

Sheetal:  I’m doing really well, thank you so much Mark.

Mark:  So we’re going to talk about why would somebody come to a custom jeweller as compared to just going to the corner store, going to a retail diamond place in a mall, you know wherever in town.  What’s the difference?

Sheetal:  Sure, that’s a great question.  I’m going to highlight three points today about why I think it’s more beneficial to purchase a diamond ring or a piece of fine jewelry from a custom jeweller versus a retail store. 

So the first point is, is that you have excellent value when dealing with a custom jewelry house so what the custom jewelry house, you’ve got lower overheads as you’re usually dealing with one that’s not staffing a lot of staff and you don’t have a lot of marketing costs, you don’t have a big showroom; you’re usually just dealing with a few people in the custom jewelry house and as I said you don’t have the large overheads.  You also have a direct buy relationship that most of these custom jewellers have.  A direct buy relationship with cutters and manufacturers of gemstones and diamonds so that there is no middleman so you’re really able to get the best value.

The second point is that in a custom jewelry house you’re able to custom design your jewelry so whereas when you walk into a retail store you have to pick out a piece of jewelry out of a showcase and that piece of jewelry is usually something that has been mass produced and usually you’ll bump into a lot of people that may be wearing the exact same piece of jewelry whereas when you purchase a custom piece of jewelry it’s one of a kind, you’re able to sit with the jeweller and create something which is truly unique and which truly fits your style as well as price range.  So when dealing in a retail store you may be limited to the selection that they have.

The third thing that I want to mention is the service, it’s more personalized, you’re dealing with an individual, you’re dealing with fewer people, you’re not really dealing with a brand so when you’re dealing with a brand you’re usually dealing with a salesperson that may not have the expertise that a custom jeweller will have, a custom jeweller is usually a gemologist, they’re usually a jewelry designer and they’re able to sit down and discuss the details of the piece based on certification, looking at quality.  A lot of times these things are overlooked when you’re dealing with a retail store because you trust the brand and therefore you’re not able to get into the specifics of diamond quality as well as the process.

So these would be my top three reasons of why I think it’s more beneficial to purchase a diamond ring or a piece of fine jewelry from a custom jeweller versus a typical retail store that you would see in a mall or in your neighbourhood.

Mark:  So if you’re looking for custom jewelry, Sheetal Gupta at Maharani Jewels in Vancouver is the person to see.  She’s worked in New York, she’s worked in retail in diamonds for many years, she’s a gemologist, she’s an expert, a diamond lady.  Give her a call, you must book ahead to see her and boutique 604-727-0149 or check out her website at maharanijewels.com.  Thanks Sheetal.

Sheetal:  Thanks a lot Mark.